Social Media Lingo

Earlier this week, I blogged briefly about American Insurance’s presence in the social media landscape. I figured I would expand on that a little more by providing you with a couple definitions from the social media dictionary. Knowing some of these terms could help you navigate through websites, and social networking sites a little more easily. And any help is better then none when searching the internet jungle for home and car insurance.

Blog- Blog is a word that was created from two words: “web log”. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Chat -Chat can refer to any kind of communication over the Internet, but traditionally refers to one-to-one communication through a text-based chat application commonly referred to as instant messaging applications.

Follower – Followers are the people who have agreed to receive your Tweets through Twitter. If you add someone else to the list of people you read, you “follow” them. Popularity on Twitter is often measured by the number of followers a person has.

Forums – Also known as a message board, a forum is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system.

Like – A “Like” is an action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the “Like” button as a quick way to show approval and share the message.

News Reader– A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information.

Permalink– A permalink is an address or URL of a particular post within a blog or website.

Tweet- A tweet is a short message sent through the microblogging platform, Twitter. Sending messages through Twitter is known as “tweeting” or “twittering.”

URL– A URL is most popularly known as the “address” of a web page on the World Wide Web for example: https://www.americanins.com

Viral Marketing– Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.

Widget– A widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or text box.

Wiki– A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser, allowing for collaboration between users.

WordPress– WordPress is a content management system and contains blog publishing tools that allow users to host and publish blogs.

American Insurance Services Agency- The BEST Insurance Agency in New Jersey.

Hopefully some of these words clear up some questions you may have about their meanings. Searching for the right website, or social media outlet for insurance can be difficult, but knowing these terms will surely make that process a bit easier.

-Robert Catalano